A Market-Leading Educational Resource for all Expectant and New Parents in New Zealand
Bountiful is the ONLY publication and sample pack physically handed to parents EXCLUSIVELY by health professionals.
Founded as Bounty in 1994, our brand is a trusted name among New Zealand parents, having supported over 3 million births and now reaching second and third-generation families.
As a market-leading educational platform, Bountiful has built a strong reputation and is the preferred choice for major advertisers targeting expectant and new parents. We maintain extensive relationships with healthcare professionals nationwide.
Bountiful remains a constant companion, present in the homes of nearly all expectant and new parents across Aotearoa New Zealand.media. This multi-channel strategy enables Bountiful to reach a broader audience and offer valuable information to expectant and new parents.
With options ranging from print spaces, sampling, digital ads, email marketing, and giveaways, Bountiful has solutions to suit any objective and budget.
Advertising Channels
Bountiful connects with new and expectant parents through a multi-channel approach, combining print, product sampling, digital, app, and social media.
Our Your Pregnancy and Your Baby publications are distributed free through healthcare professionals across New Zealand, each pack including curated samples and trusted, evidence-based content. We also engage parents through email campaigns, social media, and our free, locally built pregnancy and parenting app, ensuring support is accessible at every stage.
Effective mediums working together to reinforce your message at the right times.
A note from Kaz
As Managing Director of Bountiful New Zealand, Kasmira (Kaz) is highly dedicated to ensuring positive results for all clients, regardless of their size. With a hands-on approach, Kaz collaborates closely with each client to develop individualised campaigns that align with their specific objectives. Whether you're a large organisation or a small business, she ensures your goals are at the forefront of every campaign, delivering effective, personalised solutions that resonate with your target audience.
With a background rooted in the legacy of Bounty, founded by her grandmother Anne Barnett (QSM), Kaz brings a wealth of experience and a modern perspective to Bountiful New Zealand. She blends tradition with innovation, helping clients create impactful, evidence-based campaigns that connect with today’s families.
Some kind words from advertisers
Working with Bountiful in 2024 has been an absolute pleasure. The team has been incredibly warm, approachable, and professional, making the collaboration seamless. Bountiful’s platform is an outstanding resource for parents, offering some of the best educational materials we’ve encountered in the parenting market. The combination of evidence-backed, easy-to-follow information and beautifully inspiring creative makes their platform truly stand out. We at Bio Island have been impressed by their commitment to delivering high-quality content that genuinely supports parents on their journey, which makes it the perfect match for our nutritional mums & bubs brand Bio Island. We are excited to be working with the team again in 2025! - Amanda Fox, BioIsland
“Bountiful offers advertising to our ideal customers. The fact it is done through medical professionals adds credibility to the publication and its content. We love that it is a yearly publication, less of our time is spent designing adverts allowing us to focus more on other aspects of our business. Finally, the team at Bountiful are super supportive of all the businesses that advertise with them. They truly believe in all the brands they selectively choose to advertise in their booklets. If you have a chance to advertise with Bountiful, you won’t regret it.” - Lara Hofer, MyScar
We love advertising in the Bountiful publication as it’s great exposure for our brand and business. Being a nationally recognised publication that is full of trusted information for parents, means you’re in great company when advertising with Bountiful. - Anna Barlow, MOM Store